In a previous post I wrote about what I perceived as classical music being poorly presented to audiences and how pop culture could offer a lesson or two in that regard.
Patty, at Oboeinsight made a comment that got me thinking: “we seem stuck in our ways”. And I believe therein lays part of the problem. [...]
“Classical Music is boring” (and so are your press kits!)
Posted in Commentary, Press, Web 2.0, marketing, tagged classical music, lessons, marketing, PR, Press, Press Release on July 31, 2008 | 2 Comments »
Yesterday I got a bunch of press kits from a new customer. This is not some inexperienced, “just out of school” musician trying to build a career, but a well seasoned composer with a reasonably well regarded name and reputation in a particular niche of classical music circles. Let’s say he is no Daniel [...]
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