I have been using Google Trends for a while, mainly to keep an eye on the ups and downs of what people are searching for. It was a good indicator of how media stories could have an immediate impact in triggering interest on certain subjects. For those of us working on media related roles, such [...]
Posts Tagged ‘marketing’
Google Trends got an upgrade!
Posted in Art and Cultural Promotion, Social Media, Web 2.0, marketing, tagged arts and cultural promotion, awareness, google, marketing, Social Media on August 7, 2008 | Leave a Comment »
Fear should not lead strategies
Posted in Art and Cultural Promotion, Digital Media, Press, Social Media, Strategy, Web 2.0, tagged art, art critics, culture, marketing, networks, Social Media, word of mouth on August 6, 2008 | 3 Comments »
Perhaps it’s been a synchronistic event, but in the past couple of days I’ve come across several articles and blogs that deal with “the death of the art and cultural critic”.
Art critic Jonathan Jones at The Guardian wrote about it in a blog post:
“What has passed away is a certain kind of revered and influential [...]
The Artful Dichotomy – “Classical Music is boring” (and so are your press kits!) Part 2
Posted in Digital Media, Social Media, classical music, marketing, tagged audience, classical music, marketing, new media, PR, Press, Social Media on August 4, 2008 | 1 Comment »
In a previous post I wrote about what I perceived as classical music being poorly presented to audiences and how pop culture could offer a lesson or two in that regard.
Patty, at Oboeinsight made a comment that got me thinking: “we seem stuck in our ways”. And I believe therein lays part of the problem. [...]
Marc van Bree on Social Media and Orchestras
Posted in Social Media, Web 2.0, tagged communications, cultural institutions, culture, marketing, Social Media on July 30, 2008 | 2 Comments »
Marc van Bree, from Dutch Perspective, is writing a series of posts describing the environment and strategies, tactics and tools that an orchestra would need in order to put together a new media communication plan. Marc’s advice can be applied to any institution, cultural or not, actually. However, I am very interested in what he [...]
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“Classical Music is boring” (and so are your press kits!)
Posted in Commentary, Press, Web 2.0, marketing, tagged classical music, lessons, marketing, PR, Press, Press Release on July 31, 2008 | 2 Comments »
Yesterday I got a bunch of press kits from a new customer. This is not some inexperienced, “just out of school” musician trying to build a career, but a well seasoned composer with a reasonably well regarded name and reputation in a particular niche of classical music circles. Let’s say he is no Daniel [...]
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