Marc van Bree, from Dutch Perspective, is writing a series of posts describing the environment and strategies, tactics and tools that an orchestra would need in order to put together a new media communication plan. Marc’s advice can be applied to any institution, cultural or not, actually. However, I am very interested in what he has to say on the subject, from the perspective of someone who works for one of the best known symphonic orchestras.
He had this to say in the introduction to the series:
“The objective is a living document that is specifically designed for orchestras, but can be used by other non-profit and even commercial organizations; a living document that canwill be edited through reader feedback, in the spirit of social media, and will serve as a starting point for a conversation about the role of new media within orchestral organizations“.
Thanks for the shout-out! It’s an ambitious project and I’m learning as I go, so be sure to stop by and let me know if you agree or disagree with my observations!
Now on to subscribing for this blog. Keep the posts coming!
[...] already mentioned Marc van Bree’s ambitious project. He has continued developing the strategies for a new media communication plan from an orchestra [...]